TITLE
THE APPLICATION OF BALANCED INDICATOR SYSTEM FOR THE EVALUATION OF COMPANIES’ PERFORMANCE
AUTHOR(S)
Kristina Garškaitė-Milvydienė, Rima Tamošiūnienė*
ABSTRACT
The assessment of business performance plays a critical role in sustaining a company's market position and appeal to stakeholders. Instead of isolating one enterprise for evaluation, comparing several similar-sized companies provides a broader and more informative picture of sectoral efficiency. Such assessments are valuable not only for executives but also for investors and company owners. Despite the extensive academic focus on performance evaluation, the field remains dynamic due to the continual emergence of new analytical tools and frameworks. The BSC method enables a comprehensive evaluation by integrating metrics across four dimensions: financial performance, customer focus, internal processes, and organizational growth. To enhance objectivity, the EDAS (Evaluation based on Distance from Average Solution) method was also applied. The combination of these tools allowed for a balanced and comparative view of company performance, highlighting specific areas for strategic improvement and sustainable growth.
DOI
How to cite this article:
Kristina Garškaitė-Milvydienė, Rima Tamošiūnienė*, THE APPLICATION OF BALANCED INDICATOR SYSTEM FOR THE EVALUATION OF COMPANIES’ PERFORMANCE, UNITECH – SELECTED PAPERS - 2025